Chan kim and renee mauborgne, professors at insead, france. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Blue ocean strategy summary and examples slideshare. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Most investor or sales presentation have some sort of slide about the competitive environment. Blue ocean shift is a framework that combines the insights of human psychology with practical marketcreating tools and realworld guidance on guiding organisations and their teams to move beyond competing market creation, inspire teams confidence, and seize new growth. The strategy canvas provides a highly visual tool to help look at future options. A company will have more success, fewer risks, and increased profits in a blue ocean market. Before we dive into blue ocean strategy examples, lets get clear on what a.
Save hours of manual work and use awesome slide designs in your next presentation. Browse through our huge selection of community templates or smoothly transition your powerpoint into prezi. Covering topics none of your competitors are touching. Blue ocean strategy how to create uncontested market space and make. It is wiser to benchmark against yourself than to benchmark against your competition. Blue ocean strategy including examples and pdf download. Create engaging presentations and impress your audience with your visual story.
Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled with feuding competitors. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. A based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. Chan kim, the mastermind behind the blockbuster book, blue ocean strategy. A blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company.
Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. The free blue ocean strategy template is based in the blue ocean strategy book written by chan kim and renee mouborgne. All blue powerpoint templates and slide designs under this category can be downloaded for free. Jul 17, 2018 implementing the blue ocean strategy is, simply put, a gargantuan task. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Feb 03, 2015 buy blue ocean strategy, expanded edition revised ed.
It requires tons of creativity and out of the box thinking. Simple strategy canvas template for powerpoint is a professional presentation with simple xy axis representations for the blue ocean strategy canvas. Honing in on the finer details of this strategy isnt easy though. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Chan kim and renee mauborgne in their book titled blue ocean strategy. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a.
Summary capter 1 4 of blue ocean strategy by lauri di vino. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. The blue ocean strategy powerpoint template provides one slide per tool. These systems started to gain popularity in the 1970s with consoles that played only pong. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. First published in 2005, it was updated and expanded with fresh content in 2015. Chapter 1 summary this is the first chapter of blue ocean strategy. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products.
Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy presentation blue ocean strategy. May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. How to create uncontested market space and make competition irrelevant. But its not always clear how to create a blue ocean strategy for yourself. Download free blue powerpoint templates and backgrounds for presentations. Blue ocean strategy powerpoint template is a free windmills and boat in the blue ocean presentation template. Chan kim and renee mauborgne in the indie business book club. The continuing creation of blue oceans blue oceans have been around for some time. Refining your blue ocean strategy with helpful tools.
It is our premium collection, it is created for professional presentations. Swriling rainbow ribbon with half tone pattern and paint splats. Backgrounds that are included in this category are ocean waves template and lifebuoy design. Free blue ocean strategy powerpoint template free powerpoint. Blue ocean strategy introduces analytical tools to minimize risk. Want more secrets and tricks like the blue ocean strategy.
Blue ocean strategy is the fastest selling book in harvard business school press. Blue ocean strategy powerpoint templates present better. Blue ocean strategy powerpoint template professional. A slight tweaking with the graphic designing elements and a little modification of font size, color, shapes and background will create most spectacular slides. Get inspiration for blue ocean strategy powerpoint template.
A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. They are the authors of the book blue ocean strategy. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint. These slides come with a teaching note that highlights key points to be made in the. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. Individual chapters from the best selling blue ocean strategy book are also available from the case centre. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. With predesigned blue ocean strategy powerpoint template, you will simply have to choose what suits your purpose the best and conveys your messages most conveniently. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Blue ocean strategy free powerpoint templates 24slides.
Now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. Summary capter 1 4 of blue ocean strategy by lauri di. Worlds best powerpoint templates crystalgraphics offers more powerpoint templates than anyone else in the world, with over 4 million to choose from. Everyday low prices and free delivery on eligible orders. Blue ocean strategy is a book published in 2005 and written by w. A free powerpoint ppt presentation displayed as a flash slide show on id. Here are earlier blog posts about how to present the competition. The cornerstone of the blue ocean strategy is value innovation.
How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Indeed, it can be argued that managers failure to realize the differences between red and blue ocean strategy lies behind the difficulties many companies. In 2005 they published blue ocean strategy, one of the most impactful strategy books every written.
Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Crystal hill stephen lechtenberg anand mcgee allison purtell jason torres the power of fair process imperative to strategy. The blue ocean strategy which we boiled down to four steps is all about considering new approaches to make your blog unique by. Project scope project scope objectives 1 of 3 step 1 1. Usually, people use tables, or 2x2 3x3 matrices to show how they are different. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.
Use this powerpoint template to empower your presentation through great design and structure. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Chan kim and renae mauborgnea in their book blue ocean strategy. Blue ocean strategy powerpoint template download free on. Readytodownload professionally built powerpoint presentation template for blue ocean strategy with complete customization option. Value innovation strategy competes in an uncontested market space. Blue ocean studio you can access a free trial here. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. Our annual unlimited plan let you download unlimited content from slidemodel. Blue ocean strategy is a powerful framework for finding new business opportunities. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Made by group d of the minor global trendwatching 2015.
List the factors the customer cares about, and current dimensions of competition. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. They research for around over 20 years and sum up a theory of blue ocean. Method fair process method description fair process blue ocean strategy 1 of 2 overview fair process of engagement, explanation, and expectation of clarity engenders trust and commitment, producing voluntary cooperation, and enabling superior execution. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled blue ocean strategy that is written by w.
The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. How to create uncontested market space and the make competition irrelevant 2005. The seminal book blue ocean strategy has sold over 3. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. Blue ocean strategy powerpoint templates present better 24slides. It is being published in a recordbreaking 46 languages and is a bestseller across five continents. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled.
Featured case series blue ocean strategy the case centre. How to use the blue ocean strategy to revitalize your blog. May 30, 2017 t his month, we read blue ocean strategy by w. Strategy executing blue ocean strategy if you find this presentation useful. The blue ocean strategy is all about making the competition irrelevant. But many companies have done their homework and succeeded thanks to this strategy. This can be done by creating more value for buyers enabling the company to open up a whole new uncontested market space, the blue ocean.
History and background a video game console is just a computer that is made only. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Winner of the standing ovation award for best powerpoint templates from presentations magazine. Red ocean strategy blue ocean strategy compete in exiting market space create uncontested market. While lean six sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. This template is good for blue ocean strategy presentations. Here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Blue strategy is something worth deeping dive into and its a modernday prerequisite for success. Rather than concentrating on beating the competitors, the company must actually prioritize on making the competition irrelevant. Chan kim and renee mauborgne, professors at insead.
Its design is sophisticated and will contribute for a. The born of the blue ocean strategy model appeared with the publishing of the book of the same name, written by w. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors.
The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Blue ocean strategy can be found on amazon blue ocean strategy. The blue ocean strategy theory describe a set of business strategy tools that provides to the companies the ability to explore, create and exploit blue oceans, and afterwards, generate barriers to maintain them. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Blue ocean strategy described in the book of the same name, written by kim vichan and renee moborn of blue ocean strategy institute is investigated. You may or may not agree with the central philosophy, but you will be inspired. Blue ocean strategy powerpoint template slidemodel. Each tool has a slide for the description and application within the strategy analysis. Percentage of book distributed mount mercy ease of use 10% 30% blue ocean strategy. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. The logic behind blue ocean strategy parts with traditional models focused on competing in existing market space. Pros and cons of blue ocean strategy essay example. Initial objective brand analysis, new brand, rebranding, advertising. Blue ocean strategy layout design web design change management powerpoint presentation templates reading lists keynote branding playlists.
This is a workshop presentation developed by kb yip and ys lieu for a. This collection of blue templates contains awesome blue themed powerpoint slide designs and backgrounds for your presentations. To help you focus all your energy on crafting the perfect blue ocean strategy for your business. How to create uncontested market space and the make. An introduction to blue ocean strategy mba knowledge base.
Jul 16, 2015 in this article, we will look at 1 what is a blue ocean strategy. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy powerpoint template sketchbubble. Essay about blue ocean strategy 825 words bartleby. To start thinking outside of the box, you might want to create a blue ocean strategy. Blue ocean strategy chapter 14 the four action framework chapter two. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Companies should instead look for new market space and ways to reinvent the industry. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. What is the blue ocean strategy the term blue ocean was coined by two professors w. Free ocean ppt slides have a light theme and they are ideal to invite others to enjoy with you on a yacht or go fishing.
Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Chan kim and renee mauborgne in their bestselling book of the same name. This blog article is a overview of some of the key points of the book by w. Chan kim and renee mauborgne in 2005 from harvard business school.
1390 1556 426 1163 954 794 1194 790 776 1386 352 101 27 1106 873 1450 1443 635 171 904 1411 1643 1079 1351 688 286 144 1193 269 40 92 343 1246 1065 657 784